Email campaign ideas that will bring more sales to your print-on-demand business
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Email marketing out is one of the most effective promotional tools. Print-on-demand marketing cannot successfully grow without an efficient email strategy to sell, educate, and build the loyalty of the returning customers. Best print-on-demand companies use the full potential of mailing as digital marketing channels to send personalized, relevant, and seasonal information. If properly targeted and efficiently used, this advertising method can maximize your website traffic and sales. The following material will give you some tips on how to improve email marketing for print-on-demand business and encourage your customers to come back.
The power of email marketing
Skeptics say that people rarely read advertising emails and consider them spam. This is a crucial error. Business journal Campaign Monitor prioritizes email advertising over such common advertising channels as TV and social media. The research in Shopify email marketing reveals the highest return on investment (ROI) of 3800% during the holiday season. The same idea was confirmed by another customer survey showing that 72% buyers prefer receiving their promotional content via email. As we can see, email campaigns are powerful and can make a difference in the modern business landscape. Let's see how to market your print-on-demand services in the upcoming 2021.
Prepare email series and automated campaigns
First of all, prepare an email series for each separate occasion. Make sure you have a form on your website to collect emails from your visitors. Besides, offer dedicated feedback tools for troubleshooting and returns. Thus, you will create a sizable client database and will already have the series ready. Your site should be friendly and engaging for your potential customers to fully participate in the promotion campaigns offered.
Whenever people provide you with their emails, perceive this action as a demonstration of trust. Ensure that every new subscriber gets an automated answer thanking him/her for signing in. You can offer promo codes or discounts for a fixed number of people who subscribe first or deliver something useful such as a checklist. By the way, offering a helpful tool or piece of content can be used as another lead magnet to attract more subscribers. Think what content your clients might wish to learn most of all and include them in your email campaigns. On the best print-on-demand for Shopify sites, you can learn further information about holiday seasons, special deals, one-time offers, and other informative content related to this business. Thus, high-quality content is the key to make your audience interested and loyal.
It is also important that no customer is left behind. Focus on your key customer segment, for example, students or volunteers, and make call-to-action mottoes within the emails. This direct approach will assure your audience of their value and invite them to visit your site again and again. Use MailChimp to provide subscribers with the latest news and freshest materials using scheduled mailing and track their activity of opening and clicking action buttons to know what works the best.
In order to develop your email marketing ideas for the POD business in the most efficient way, use A/B testing. It is an approach of experimenting with two or more variations of the same item to test which of the variants has the best efficiency. Namely, by applying it, you can choose between different marketing strategies that you use in your email campaigns. This allows observing which email campaigns for print-on-demand more your business forward and maximize your traffic.
Whenever creating another promotional email campaign, check which advertising messages land better. Divide your customers into groups based on any criteria you wish to try. Create several different messages of similar info and matching topics. For example, advertise bundle Christmas deals for office workers. They might find your discounts attractive in the wake of the holidays. With A/B testing, you will know what particular phases catch their attention the most. So, you will be able to improve the quality of your marketing efforts after each campaign launch.
Any part of your email can be tested such as title, subject line, inviting message, or in-built media content, and action buttons. Don’t forget to consider the context. For instance, during the holiday season, you can check what Christmas items are most in-demand and intensify their production. This will assist your business planning so that you will stop overspending on unprofitable items and designs. Prefer a concise writing style as some of the emails are frequently scrolled in several seconds. This saves both your efforts and your customer's time to decide whether they should place an order with you. The cross A/B tests work well across different print-on-demand businesses which enable customer dialogue and increase their revenue continuously. Overall, experiments are everything for such a creative business type.
Titles are the first thing your customer sees and grounds his opinion and impression upon. Besides, spam filters will remove your messages from the inbox if they are entitled like “Grab your prize”, “You won!”, “Exclusive deal for you!”. According to surveys, 47% of customers open their emails based on a headline only. So, you should make it sound less spammy and more personalized. Some of the most useful headlines are directed at:
- Curiosity like “Hologram snickers?”, “We didn’t print this before…”
- Missing out like “Tonight only”, “We’ve got the hottest bundle deals”, “Two at half a price – ends today!”
- Vanity like "Top-notch fresh designs", "Inspire us to become better", "Can you name the three most popular items?"
- A personal approach like “John, we need your advice”, “Stephanie, will you join our annual package deals?”
This helps you to catch your customers’ eye or make them feel special. Otherwise, they will pay less attention to plain and generic subject lines and topics.
To conclude, email marketing for print-on-demand is a highly valuable business asset. Without it, your customer return rate will be much lower. Use mailing as a reminder on certain occasions, show your creativity, and don't forget to give your utmost attention to your clientele, who can become even more loyal. Use special deals and bundle offers, create eye-catching subject lines, and experiment with the language in the body of the email to invite as many clients as you can. Do not forget about the A/B testing, no matter how long you work in this business. Find the freshest and the most unusual deals to appeal to your customer's curiosity, vanity, and desire to save costs. Find your own approach to your customers, and your print-on-demand service will certainly flourish as you create a returning and responsive customer base.v