How to use Facebook marketing for print on demand business


According to statistics, the number of active Facebook users is growing, and in 2021 it is 2.74 billion per month. This metric proves the importance of the Facebook platform in print on demand marketing strategies. There is simply no other platform that offers this kind of audience coverage. 

Facebook presents a great opportunity to promote your brand. The constantly changing website algorithms are forcing marketers to come up with new effective methods and tactics, which ensures positive competition. So, if you want to understand how to properly run effective campaigns that attract new customers and drive sales, read the article below. 

Table of contents

Facebook marketing options

Facebook marketing and print-on-demand business


If you are in a B2C business, you definitely should consider a Facebook e-commerce strategy, especially knowing the fact that 95% of the US population is aware of the website's existence. Your business page is a great marketplace you can use to grow the company and the brand strength. Facebook allows you to be less official and even funny. Thus, you should consider what your audience wants to see. Estimating its users’ statistics the split is 57% men and 43% women. The audience differentiation is as follows: 

  • 32.4% - 25-34 years old,
  • 23.5% - 18-24 years old,
  • 5.8% - 17 years old and younger,
  • 4.7% - 65 years old.

Use Facebook Insights to understand what resonates with your clients. Then, you can properly segment and target any graphic content.

If you're still not utilizing the Facebook business manager to improve your strategy, you might have missed useful possibilities. This tool has many benefits for any company and significantly grows promotion efficiency. 

Historically, there was no need for this utility software as, very likely, a medium-sized business has several accounts and a few employees who managed them. Very different analytics, tracking pixels, and the lack of dynamic directory advertising have had an impact on entrepreneurs. They still have many profiles, work with a large number of employees, and use huge functionality that is difficult to manage.

Simply put, it's a built-in tool available for all pages. It can control ads, profiles, keep in touch with clients. It's also used to customize pixels or attribution windows for e-commerce Facebook ads. You can invoice, operate events as well as analyze brand safety issues and make catalogs. The tool also provides a graphic cache. 

There are several reasons to help you determine if you need a Business Manager. Let's take a look at them!

  1. Now most advertisers are forced to utilize it

    In 2018, this tool became mandatory for all pages. For instance, print on demand stores can use customized emails to attract potential clients or encourage repeat purchases successfully.
  2. Preventing the necessity for "gray" profiles

    Without this utility, it's hard to set apart your profile from your business assets. Earlier, the brands made "gray" pages, with a common login for all workers. This is strictly against the terms of the platform's use. Facebook disabled fake accounts, making it difficult for companies to restore admission to them.
  3. You'll get the best maintenance

    If you have any technical problems, the support team will probably ask, if you're using Business Manager. You won't receive comprehensive answers to your questions if you don't utilize recommended programs.
  4. The sooner you start using an instrument, the better

    If you have several Facebook accounts, then bringing them into Business Manager will be fast and simple. Many assets will be more difficult to control. It's necessary to distribute the level of workers’ admission to definite pages, and their functions.
  5. Marketing must be safe

    By placing all assets and workers in one portal, it'll be easier to conduct monthly audits. After all, ensuring that specific people only have admittance to certain levels is essential for print on demand marketing.
  6. You don't have to pay for the Business Manager

    Getting free admission to corporate-grade instruments will save your company money. Powerful Facebook Analytics platform that competes with Google Analytics helps advertisers build the right sales funnel.

We propose to analyze how to attract the target audience in the POD field.

managing facebook pages

The POD model, which requires little investment, doesn't mean that you shouldn't invest in its marketing. Here are the key positions your POD clothing strategy should involve.

  • Website optimization 

Poorly constructed URLs, irrelevant information, and the wrong SEO approach can make a site dead. It shouldn't be for search engines only but, above all, be useful to potential buyers. For instance, you can rate your website with Benchmark Hero

  • User content development

About 95% of potential clients always read reviews before buying. Product surveys and user-generated content go a long way towards strengthening trust in your company and goods. They also bring the new targeted traffic that you generate.

  • PPC advertising management

Set up targeted traffic focused on buying your products and services. Here are a few main traffic generators: Dynamic Search Ads, Responsive Search Ads, Remarketing Campaigns, Google Shopping Campaigns, Collection Ads, and Facebook Dynamic Product Ads for your print on demand biz, Instagram Ads

  • Social media presence

Create value-adding strategies and increase your social media reach with a niche SEO content blog. Tell your story, track tendencies and news to increase audience engagement. Here's a great example of a POD company PopLyfe.

  • Quality mailing

Selecting the right Email Marketing Platform and collecting email lists are the key concepts in a marketing campaign. This way, you can capture the attention of potential buyers with welcome emails. 

With the best instruments accessible to customize print on demand ads on social media, including Facebook, it's time to dig deeper into the best trading secrets. Here's what you shouldn't do to be successful. 

  1. Sell generic clothes

    Personalized unique products will be in high demand among customers. Effective sellers should think more about their target audience before designing. As the POD marketplace is still evolving, brands must continuously work on customized new products to fit changing customer needs.
  2. Simplify product characteristics

    Click baiting tactics and excepting important facts about a product will only hurt your biz in the long term. After all, it's important that the client isn't only satisfied with the purchase but also comes back to you again.
  3. Paying the most attention to detail

    Remember, the best print on demand companies are always scaling their projects. They don't go crazy over one option. They believe in themselves, in their ideas, colors, and gradually expand from small things.

An essential piece of the trading secret is selecting the right platform, where you’ll find suppliers, performers and expand your product range. PodZa software combines all of those features and even more, which will help you launch your biz in no time and run it efficiently!

Upgrading the POD business model to a professional level allows sellers to make unique items with their labels. The brand doesn't need to invest huge assets to run a shop. It's simple: you place the goods on the platform and launch printing after the payment.

Now marketing is a powerful tool for promoting a company, so you still have to invest in it to get people talking about you. The amounts in question aren't so large. In this article, we talked about the main aspects of creating a POD marketing strategy. At the same time, many tools are free and can significantly reduce company costs. So if you're a beginner or even a professional print on demand entrepreneur, be sure to read the article. 

PODMarch 15, 2021
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