Your brand name: how it impacts the POD business and how to choose one?
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When a brand becomes a household name, its popularity and reliability in the customers' eyes grow. It may seem like a dream and even become a goal, but there is a real danger in it. The brand loses its identity and legal protection, as other manufacturers can use its name. Confidence in the company and product leading position are taking root in the consumers' minds.
Trademarks play an essential role in everyday language, as they create an emotional connection with goods. For buyers to come to a brand, you need to present them with a bright, memorable name and a product that fully meets their needs. But how to create something breakthrough that can attract new customers and resonate with all segments of your target audience? It seems like coming up with a name is a toilless task, but predicting its success in marketing isn’t as easy. This article will show you how to invent new words that are potential names and stand out from the growing number of print on demand companies.
Table of contents
The importance of the right name
Behaviorists note that the first impression about a person is formed in half a second. The same goes for meeting a brand - its name and logo can inspire confidence even before it’s purchased. Coca-Cola is an excellent example of a brand name where soda has become synonymous with everything associated with it.
Brand name importance is about building a solid reputation. It doesn’t have to say what your occupation is but remains relevant as it develops and remains authentic and memorable. The brand voice and strength are reflected in the letters' combination, tone of sound, concept. Approach this decision responsibly and wisely: research your audience, product; understand how brand name referral affects marketing.
When choosing a brand, take care of its position on the market - ensure that the platforms you plan to sell will perceive you correctly. Different top print on demand companies have gone through a thorny adaptation path to external services with a specific target audience. Therefore, contact potential clients, collect information about what is valuable for the client base, its lifestyle, and which wordform concepts are most suitable for their perception.
Before we look at the tactics that make the name work, here are a few questions you’d know the answers to. They’ll help you decide what to start a print on demand business with.
Ask yourself these questions first
You know that the name should sound cool and embody the purpose by adding symbols and logos, slogans, inspiring photos, stories, etc. Moreover, given that each niche has its audience, the correct name, which is easy to write and sounds excellent, will simplify the promotion of products and pave the way for popularity. To begin with, conduct brand naming research in the form of a questionnaire so that ideas make sense and are attractive to people.
How easy is your word to remember?
When making a list of names, analyze each for memorability. Brand naming guidelines state that the product should be easy to pronounce and write. Otherwise, it’ll negatively affect the interaction with customers.
Is your name distinctive?
Imagine a mall where all clothing services are called something like Clothes.Inc or Clothes&Co. The last thing you’d want is to get positive reviews about your company on your competitors' page due to the confusion.
Is it relevant?
You don't have to name your brand literally. It's better to let it be not entirely unambiguous or understandable to others, but cool.
Are you sure your name is timeless?
When choosing a name, it’s crucial to consider the possibility of avoiding rebranding and maximizing the brand life. Ensure that the word will be relevant for at least a few more months. By the way, you can use Google Trends for this.
How does brand name affect profit? When customers give a company a certain level of quality and prestige, they perceive your products as more valuable than the competitors'. They’re willing to pay and buy more if the goods have a strong name.
Strategies on finding the perfect brand name
Do a research
Firsthand, learning your competitors is one of the best brand naming techniques to make you stand out rather than copy. This analysis will show your preference for names and help correlate with brand popularity. So you can understand the tastes of the audience. For example, you may find that funny names are inappropriate for a specific segment if you sell linen clothing. Conversely, a few words of seriousness inspire confidence.
Use a mind map
Experiment with actual terms and question words like who, what, why, when, where, and how to make a collage to come up with a unique variation. In general, get creative and visualize ideas. That will help you find the more important topics that are at the heart of your future business.
Choosing a brand name doesn't go without processing a whole list of words. Get involved more people in the problem's solution: this way, you can generate the maximum number of options, including the most stupid or fantastic ones. When you have a pool of options, group them and expertly select and evaluate.
Brand name generators: what to choose?
If you’re still wondering how to choose a brand name for clothing and struggle to find a suitable brand name but cannot reach a consensus, you’d try using a generator. The program's algorithms allow you to create an idea based on the entered data about your business. The good news is that they’re free and carefully analyze the word variants. Generators will make your life easier.
Let's take a look at the most valuable and accurate brand generators.
The use of this program is based on three steps:
- You enter specific keywords that relate to your business;
- Narrow the range of results;
- Choose from different styles the most suitable option. By the way, the categories here even include spelling mistakes and rhymes.
Of course, you’ll come across inappropriate results, but most of the terms will be adequately played with word forms.
The software works on the same principle as the previous one. Still, its peculiarity is to get countless pages of results and the ability to check the domain name of any generated word. Either way, you can get a few viable options out of a huge sample.
Here you’ll get similar results to the Business Name Generator, as it appears to be using the same algorithm. A unique feature is the ability to save your favorite names when scrolling because this way, you can get an infinite number of results.
The choice of a brand determines its influence on the print on demand business plan - if this is a strange, unreadable name, it’ll most likely be difficult for you to work with customers and suppliers. After all, it won’t inspire confidence or find a response from the target audience. To build a strong brand reputation, take care of a proper name, conduct a survey among potential buyers and friends, analyze the success in terms of profitability, take care of your customers, check return on investment, and overall success.
Over the years, you’ve seen the creation of new companies, their growth, and their popularity among people. But what it depends on - very few people think when choosing goods of a well-known brand. The name is the lifeblood of every product, and to make it attractive, it’s worth investing in finding money and time.