Shopify Is The Future of E-Commerce


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Shopify is an online e-commerce software. The platform gives marketers and business owners an edge in reaching out to a global market; It offers everything that you could need to start up an e-commerce business. Let’s explore how we can utilize Shopify, add value and make cool cash from it.


Why is Shopify so popular?

Shopify has become so popular among those that are looking for an e-commerce solution primarily because it is so complete.  It offers everything that you possibly need to sell online and succeed at selling online. Best of all, it provides everything on the platform both directly made by Shopify and features excellent app development by third-party developers. As a result, the solution is only getting better and better as time goes on. Because developers are flocking to Shopify at alarming rates, there are constantly new features via plugins added every single day. This app development is driving Shopify and its growth potential.

Why is there such demand for Shopify apps?

There is tremendous demand for Shopify apps because business owners and marketers are consistently looking to improve their stores. Along with this, there is a significant trend going on within the consumer space which is driving the growth of mobile-focused apps. Therefore, everyone using Shopify is looking for mobile-centric apps that they can use to increase conversions, boost mobile sales, and more. Due to the amount of Shopify store owners, third-party app developers are flocking to Shopify in droves, and many are innovating and providing essential apps that can drive growth in the e-commerce space as a whole.

What advantages does Shopify have over other services?

1. Easy to set up

Perhaps the number one advantage that you are going to get when you decide to start a Shopify store would be the ease of set up. Shopify makes it easy to set up a store and to begin selling immediately. Guess? You don’t have to spend weeks to design your Shopify store, Shopify platform has customized template available to ease your store set up. So why wait for designs while you can make instant payment and have your store ready without stress.  

2. Central location

Another big advantage you get when you choose a service like Shopify is the ability to have everything handled in one central location. Because Shopify handles everything from the software to the hosting, you will not have to worry about getting your hosting provider and installing the software that you are using on it. Instead, you alone can minimize the time that it will take to get everything set up and running. Alongside this, you will be able to focus on running your business rather than constantly worry about the tech aspect of your website because Shopify will handle everything from the software updates to other technical issues that you might experience.

3. Mobile responsive

Another excellent benefit you are going to enjoy when you pick Shopify as your software of choice would be the ability to have mobile responsive themes ready and waiting to use. Currently, mobile has become such a prominent focus in the consumer and e-commerce space; you are going to want to be sure that the solution you have implemented is going to be able to adapt to it. The fastest and most refreshing way to achieve this is by investing in a mobile-ready software and solution like Shopify.

4. Around the clock support

By using Shopify, you would have access to around the clock support as their support team is always online 24/7, giving you the assistance when you need it most. With Shopify, everything is going to be much easier to manage compared to other platforms where you have to wait long hours for support before a solution is solved.

5. Always an available app

With the influx of developers flocking to Shopify, you have the advantage of finding an app for just about anything. You will be able to add all kinds of features via an app such as review apps, Shopify up-sell apps and more. There is an app that can add whatever type of functionality you need. Being able to add something like an upsell app to your existing store can dramatically improve your sales and overall profitability per customer.

6. Security

When it comes to selling online, security is of optimum importance. As a business owner or marketer, there is a need to have your business protected or secured.  With this in mind, Shopify handles everything from the hosting to the payment gateway; which gives you the advantage to offer the ultimate level of security to your customers. This alone is going to help you build trust with your customers because Shopify has already established a certain level of trust with consumers as a whole. Thus, you will be able to rest easy knowing that you are going to have everything taken care of for you including but not limited to server maintenance, upgrades, and more.

7. Search engine friendly

Another great thing about Shopify is that the entire platform is highly optimized to be search engine friendly. When it comes to creating an e-commerce platform, it is vital because you want your website to be visible and rank as high as possible within the search engines to achieve the best organic traffic to your site. Because Shopify is so search engine friendly, it is going to be a tremendous asset to your business as a whole.

8. Customizable

It is extremely customizable for those that are aiming to create their unique site. You will be able to choose from an incredible amount of different themes both free and paid. Alongside this, you will be able to also install other themes available on third party websites which makes it more absurd how many pre-made themes that you have to choose from. Thus, it makes creating a beautiful website for your business as easy as possible.

9. Marketing tools

Along with having a variety of apps, it comes with a lot of marketing tools that you will be able to leverage. For instance, you will be able to utilize everything from different kinds of social media integration apps, product review apps, email marketing apps, and even discount codes that you can offer out to prospective and current customers. You will also be able to sell your digital gift cards which can drive sales to your business. The amount of marketing tools that Shopify has tightly integrated into its software is impressive, and it will allow you to get the most out of your business entirely really. You will not find the available number of marketing tools on other platforms.

Shopify sets the pace regarding the number of available marketing tools and application which enables you as the user to optimize /increase traffic and eventually convert clicks to sales. More so, Shopify helps you to increase profit while maintaining a customer service relationship with consumers. It also helps you to utilize the various plugins, apps, analyze data properly and monitor your data correctly.

The future of Shopify in E-commerce

Given the popularity of Shopify and its stronghold in the e-commerce space, you shouldn’t expect Shopify to go anywhere anytime soon. It is expected to continue to dominate the e-commerce space as it offers much more intuitive and customer friendly approaches to e-commerce than any of its competition.

Overall, Shopify is one of the highest recommended e-commerce solutions that you can find available to choose from several range of options. Not only does it feature the most third-party app development which drives its value and available features, but it offers a convenient and easy to use interface that makes it extremely easy to work with. It is the ultimate solution to add to your business if you are looking to spend more time on your actual business than the technical aspect of your website. It is a great tool to leverage if you are looking to optimize the time that you ultimately spend on your business as it can take a lot of the tedious work out of the equation. You can view portfolio of such successfull  projects on our web development company website.

For ClientsOctober 19, 2018
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