Top 5 Web Development Trends Predictions That Came True in 2023
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Nowadays, the web development landscape is as dynamic as ever before. That's why it's essential for entrepreneurs to always keep their fingers on the pulse and use innovation to grow business and increase revenues.
During the pandemic, humanity experienced its major technological breakthrough for the first time in a century. Communication networks, robotics, augmented and virtual reality, blockchain, and artificial intelligence (AI) are improving exponentially and solving more problems in everyday life. That cheapens the cost of completing tasks while increasing capital.
Because of the rapid pace of changes, there's a growing fear in the air coming from people who don't understand where the world is heading. For example, technological sophistication determines competitiveness in the industry market and automates work processes. So, if entrepreneurs use outdated technology, they will lose clients, income, and also reputation. Therefore, it is essential to study the latest trends in web development to accommodate the progress better and stay afloat. We have explored the shifts across different spheres and made a list of the top 5 new products.
Table of Contents
AI and Machine Learning
With the popularity of AI in web development, chatbots have become an advanced solution for many companies: about 40% decided to utilize human-like conversations based on NLP (Natural Language Processing) to stay connected. This direction became popular in different industries: banking and health care to educational apps (Sephora, Starbucks, HealthJoy, etc.). In addition, conversational AI also showed a steady growth tendency: it was supposed to reach $18.4 billion by 2026. Already today, this figure exceeds $6.8 billion, as evidenced by the demand for AI-powered support services, omnichannel deployment, and small development expenses. Unfortunately, there are different problems affiliated with the evolution of chatbots, which must be viewed shortly:
- Lack of correctness in determining visitors’ purposes and intents.
- Inability to ensure the continuity of business processes.
During the quarantine restrictions, many organizations had to deal with customer pressure: sometimes, contact centers could not handle the calls and messages. Some had to close businesses due to quarantine restrictions or reduce the shipments. That has led to reassessing of some strategies and choices in favor of more flexible management approaches. Thus, conversational AI has become one of the most popular trends in web development: for instance, the Norwegian Labor and Welfare Administration effectively implemented over 270,000 inquiries during this period. Silvercar by Audi also created a virtual agent for COVID-19 responses. That allowed both to react rapidly to requests.
According to Statista, the AI market share is predicted to grow by around $126 billion by 2025. AI-powered robots, virtual assistants (Siri), Netflix, with its personalized viewing experience, have become commonplace that satisfies users' needs and interests. So the entrepreneurs can receive business intelligence about consumers’ purchase behaviors, thus supplying more individualized experiences.
Jonathan Martinez, founder of JMStrategy in 2021, said that AI marketing will become more in demand than ever before. So managing incrementality tests, utilizing scalars to channels, and validating data across tools is fundamental to comprehensive growth efforts. In addition, most organizations still had to rethink their approaches to business models. With automation, they can reach higher profits with fewer workforce costs.
Content personalization with machine learning web development is an advanced AI-driven strategy that shows the relevant offers to each visitor. It is highly appreciated as visitors can speedily search to find what they're looking for. The Twilio study notes that about 60% of participants would become repeat customers if a web page offered personalized content.
Machine learning in web development allows the computer to learn without being specially programmed. It also helps eliminate security threats, which is especially relevant today. Think of Duolingo's language classes, or Waymo's self-driving cars, where technology allows precise and efficient decision-making.
Progressive web apps
The future of Progressive Web Apps has already arrived: a wide range of functionality and aesthetic appeal has accelerated the market's growth. By 2027, its share will grow by 31.9% to $10.44 billion. Global brands have already recognized the technology (Alibaba, Forbes, and The Washington Post.) Maybe their main criterion of choice was to reduce the page load time, which maximizes conversion rates.
Technology has also taken a special place in mobile game trends. It can compete with its main challengers for screen placement and act as VIP citizens on smartphones - PWA also has icons and can occupy priority positions on the mobile desktop. Thanks to system administrators who cache and serve assets offline, the user doesn't have to worry that the gaming progress resets in case of a bad connection. The best examples of PWA games are Tetra, 2048, Tower Game, and Bubble Pairs.
The impact of voice search is reflected throughout the AI and web development environment. According to Google, 27% of online users utilize voice search on mobile globally, as it simplified interaction with the devices. So the latest novelties are voice-activated self-standing devices and voice optimization for apps and websites. It helps companies get ahead of their competitors and is a great way to provide customer journey personalization.
In 40% of cases, users apply voice search to ask for directions and dictate texts. Such adaptability to the needs is one of the trends in eCommerce design because it saves time for the visitor and gains profits for the site owner. So perhaps session duration will soon become a less critical marketing metric because the quality and relevance of the results will shorten the path of the buyer in the sales funnel.
An estimated 8 billion digital voice assistants will be in use by 2023. For entrepreneurs, the practice of applying such a search today is a good way of hiking a website's ranking to appear in SERP.
One of the most anticipated web development trends of 2023 is the launch of Accelerated Mobile Pages (AMP), Google's latest solution that helps users not waste time waiting for pages’ loading. It was assigned to support small companies by making websites that run seamlessly on mobile devices.
As we know, the average time of a web page’s loading is 3.21 seconds. On a smartphone, it can reach 22 seconds! And if the waiting time exceeds 3 seconds, the bounce rate increases by 32%. 90% of users leave the website after 5 seconds. Your “popularity markers” will also be very low if your site loads too slowly. By comparison, AMP pages load in 2 seconds.
The introduction of AMP extends the scope of the usual site:
- saves on UX;
- allows working with low Internet speeds;
- is characterized by a low failure rate;
- synchronizes with any browser;
- simplifies optimization;
- supports the object of monetization;
- eliminates the need to make a sitemap.
The Washington Post, Discovery, CNBC, Hearst, Myntra, and many others are already utilizing the technology to provide the best users’ experience.
Web development trends for 2023 paid no less attention to serverless architecture – a model that allows running of apps and services without managing infrastructure. It involves hosting apps with third parties, so you don't have to deal with server software or hardware. In doing so, you keep away from system overload, loss of essential data, cut down IT expenses, or just save a lot of time.
For large providers such as Amazon Web Services Lambda, or Google Cloud Functions, the technology was a breath of fresh air. Suppose it was difficult to balance and provision the infrastructure resources and perform each task manually today. So, the risk of error is significantly reduced, and enterprises do not need to manage complex data and batch processes.
Web development new trends are not only pursuing expenses reduction. Adaptability and flexibility have become a priority for those who want to stay afloat. Serverless architecture allows a website to grow and not worry about scaling and supporting servers to launch your web app, databases, and storage. The model will enable you to substitute physical servers with cloud technologies to control resources consumption and make the Internet more resilient. Among other things, serverless architecture will be utilized for IoT products that require sophisticated backend requests shortly.
Today, the latest web development trends, which were only predictions gaining momentum, became a reality in 2023. Novelties allow enterprises to stay afloat during these tense times and even breathe a second life.
It's time to get used to the idea that the world is being digitized, and a previously simple website is becoming a universe with countless asteroids and stardust. Sometimes, for the latter to become a luminary, it needs an explosion – the implementation of breakthroughs sometimes gives limitless possibilities.