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How to Promote Your POD Products with Influencers?
Before, there were simple marketing principles such as concept, strategy, creation, and implementation. Nevertheless, with such an approach, there were constant difficulties finding suppliers and sellers, implementing high-quality advertising, and promoting products. With technological development, demand has grown, and consumer habits have changed. In general, marketing began to change: people buy not goods or services. They come to sellers for emotions, attitude, and history. They believe in the magic of a product made especially for them. Due to the variety and lack of advertising, buyers can overlook or ignore decent products. The constant advertising influence awakens a sense of rejection in the modern user. It filters out informative "noise", increasingly resorting to ad blockers, refraining using social networks or even any electronic media. For brands, such measures mean a decrease in conversions [...]
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2021 predictions for print on demand industry
At the end of 2020, everyone breathed a sigh of relief. This year was very different, and most of us were not ready for it. A storm of events in the global health care, politics, and business have provoked irreversible changes. They touched upon the manufacturing industry, including the print on demand business. The past year has crowned with a change in marketing. Now it's more authentic and focused on the individual needs of consumers. Thanks to the rise of Tik Tok, generation Z has become a leading fashion reference. Now print on demand companies have an increase in sales of themed products - its ideas originated in a carousel of events, such as Covid-19 or elections [...]
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How to use Facebook marketing for print on demand business
According to statistics, the number of active Facebook users is growing, and in 2021 it is 2.74 billion per month. This metric proves the importance of the Facebook platform in print on demand marketing strategies. There is simply no other platform that offers this kind of audience coverage. Facebook presents a great opportunity to promote your brand. The constantly changing website algorithms are forcing marketers to come up with new effective methods and tactics, which ensures positive competition. So, if you want to understand how to properly run effective campaigns that attract new customers and drive sales, read the article below[...]
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POD history: how the print on demand was created and developed
The global e-commerce market reached $82.5 billion in May 2020.  That is 77% more than in 2019. It would take from 4 to 6 years to make such progress! The reason for this incredible growth is the market stability, low prices for goods, product personalization, as well as AI introduction. Millions of entrepreneurs have opened online-stores in many industries, including print on demand services. In parallel, supply and demand increase. For example, on eBay, the number of buyers has increased by 8 million. In the second quarter of last year, 26.4% of new sellers and 16.4% of buyers registered on the Etsy platform, which is more than last year. Sales also enlarged by 34.2% [...]
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Storytelling as a way to manage print on demand business successfully
Storytelling is one of the most powerful ways to introduce your brand to the target audience. It personalizes products or services, thereby creating a personal connection with customers. An inspiring, creative and true narrative takes the reader on the kind of journey they crave. The story is evidence of a person's life and illustrates his voice. You defend your position and tell why the product is important for your customers' lives [...]
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Using customer testimonials to promote print on demand business
Customers' feedback affects not only the reputation of print on demand companies or their online stores but also the search engine ranking. How does it happen, how the site can reach the TOP, as well as how to integrate with Trustpilot - we’ll take a look at all these points in the article. Using customer reviews in marketing has undergone major changes. It was primarily based on providing the necessary information about a product or service to make a decision by the buyer. Currently, a potential client prefers to read a reasoned review as a person who has already bought a product or service can directly influence the choice [...]
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Why you should use Google Trends when creating new POD product designs
If you've ever felt uncomfortable with plenty of options, then know you aren't alone. After all, the more options there are, the more likely a person won't choose anything. Print on demand products have incredible opportunities. Many things stay relevant for decades. A successful design is everything you need for creating a bestseller. But often, searching for popular products and analyzing them takes a lot of time and effort. Google Trends is a handy tool to make it easier for entrepreneurs. It allows you to find out certain product trends for key phrases. Take into account seasonality, territorial affiliation, and other parameters. We hope that the print on demand business tips collected in this article will inspire you to create original products and sales ideas [...]
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How owner’s personality influences the development of print on demand business?
Print on demand is a kind of business where a brand's recognition is everything. As a result, plenty of teams' efforts go into establishing successful print on demand stores. The team's unity, common values, shared vision, and good management equally contribute to the successful print on demand t-shirt companies. The personality highly influences the occupational choices, managerial efficiency, and flexibility of the business, as the Journal of Economic Management Sciences states. The following material aims at estimating what makes a person an entrepreneur and how communication in the creative teams influences business success [...]
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