The increased use of mobile and web apps during the pandemic has rapidly transformed into a change in consumer behavior. People can no longer imagine life without their smartphones: they live in a network of interconnected, valuable applications that change one's life for the better every day. In this article, you will find out why it is essential to finally launch your own app or improve existing ones in 2022 and how to do it.
These days, software development companies are totally high-demand: businesses have begun concentrating on digital marketing accessible to the masses and users - on high-quality IT solutions. One of them was just the progressive web app - convenient, fast and informative; they allow you to increase conversions and sales quickly. Implementing such an experience should be cost-effective for the company and include additional functionality. Theoretically, the process of web application development or software upgrading is a regular process that has predefined steps and does not seem to require any special effort - all the responsibility for the result rests on the shoulders of the subcontractor. However, behind all this, there is complex management that involves all aspects of the product life cycle. So, we are going to start this article by highlighting the statistics to help you decide - whether you need PWA software or if it is worth spending the money to improve the website.
Today, Android users can choose among 3.3 million apps, while those, who love Jobs' creations with all their hearts, doubt what they want to download from the list of 2.11 million units. 6,648 billion people are obsessed with smartphones, which equals approximately 83.72% of all the people around the world owning these smart devices. They love to use their phones everywhere: in the shower, in a restaurant, on the train, in bed, you name it. But let's not go there. All we wanted to report is somewhat related to an expanded network of very different user groups who are hungry for new unicorns and are willing to pay fabulous sums of money for it.
Here are two simple examples. Starbucks has focused on selling coffee, cookies, and other things through PWA while still having an alternative mobile app. This decision proved victorious because it doubled the number of orders. The same goes for global giant AliExpress, which has increased conversions by 104% through PWA. They could generate even more leads and extend the session time by 74%. It would seem that most of the application operations are on the website, but the cherry on the cake is offline work. Now a question: are you still not sure if your business needs progressive web app design?
Well, here are some more statistics. 49% of users access their favorite and useful apps about 11 times each day. One of them, by the way, could be yours! Mobile apps will generate over $935 billion in revenue by 2023, indicating the growing popularity and necessity of implementing such technology in your business.
It makes sense that before opening a program, people must find and download it. But how do you make them do it? Sometimes, even an excellent web resource can not attract the proper attention to the news channel and only suffers losses. The answer is as follows:
Lack of storage space;
They freeze too frequently;
The website has a more understandable functionality.
It becomes evident that PWA architecture can not do without quality. After all, you can't create anything and hope for the goodwill of Internet sharks, who will consider it meat and greedily swallow it. People don’t want to burden themselves with unnecessary junk, even on their smartphones. Filling your resource with valuable options, making data processing instantaneous and the UX unsurpassed, you will likely swim in a sea of success. So, let's talk about how to create an app for business.
As practice shows, every application development process is unique and often very different from standard practices because of product requirements. Initially, there are four stages, which include:
pre-design;
design;
development;
support.
The first stage begins with the formation of a business idea. It may include an analysis of the features of the future application, its benefits to society, and the range of tasks that it should cover. This stage can sometimes be delayed due to the ever-changing customers' priorities. This is usually the most challenging time for project managers because here and now, they have to tune in to the same wave as the consumers and help deal with several misconceptions.
Then there is a thorough business analysis of the idea, market research, and selection of a possible team of people who may be involved in creating the program. Finally, uniqueness - this is what makes an app successful and gives you a significant advantage over your competitors. At this stage, it builds predictions and evaluates the strengths and weaknesses of the future product. But to meet the customer's expectations, any idea must be tested for viability and actual demand, which is engaged by a team of testers and designers.
After all the stages of creating an application have been agreed upon, it's time for a new phase of project development - the design sprint. This step involves creating a prototype, which is tested to identify problems and improve the UX.
Then the most exciting thing happens: a team of specialists gathers and thinks about the web application development process. Depending on your goals, you may also get by with the help of a single developer. Nevertheless, do not forget that cross-platform capabilities have recently become the most valuable. Still, experts can work with specific web application programming languages or only with one type of operating system - whether Android or iOS. Finished or not quite finished, PWA is tested for bugs - this step can not be neglected because the positive user experience depends on it.
After your team creates PWA, it's time to present the product on the app marketplace, where different platforms have strict publishing rules. This stage is also accompanied by a powerful marketing campaign and the growth of excitement around your brand. Do you remember how much hype was once caused by Forbes or Twitter?
It is not less significant to support the product, that is:
monitor the server;
do backups;
release updates;
don’t neglect to debug.
It would seem that this long development process is over, and you are good to go. However, one can only stop supporting the app if it is not needed - no more maintenance, rebranding, or other aspects that prolong its life. But let's move to the money question to keep you informed on every aspect of the PWA project.
The most critical issue in the development remains software project budget estimation. Usually, predicting exact amounts is a complex process connected with the backlog. A negative statistic is that about 28% of projects are derailed due to inaccurate financing planning. However, a detailed description of the sprints and objectives that lead to the result will help control the financial part.
So, here are a few basic steps you should take to calculate the costs perfectly.
Make a list of goals
The development speed depends on the planning of tasks and their distribution into smaller ones. Depending on the terms of cooperation with the specialists, you can easily estimate the cost of each job. But it is essential to stay on the same page with the client and understand the needs. For more reliability of the approved aspects, make it a rule to conduct business correspondence, calls, and in-person meetings. They will help to detail some of the provisions.
Allocate labor resources
Project management budgeting and forecasting depend on the capabilities of the team. If that's not enough, take into hiring outsourced staff.
Estimate the duration of the jobs
Each job has its deadline, agreed upon with one or another specialist. Calculate the cost of person-hours and add them to the total budget. But note that there can always be errors in calculating time intervals. We advise you to use only 80% of the team's potential to avoid possible burnout.
Automate calculations
Apply beneficial cost estimating software to liven up the budgeting process a bit. For example, Float or Jira tracks costs in real-time by recording the working hours of project participants.
When making a budget, do not forget about taxes and unforeseen expenses. They usually account for 10% of the total amount.
Let's determine how long it takes to renew a progressive web app
As we said, the speed of the project will determine the expenses of its creation or renewal and the payback in the market. To understand how long it takes to develop an app, let's revisit the process of its development. It would help if you defined which part of your outdated PWA software requires urgent change.
Usually, the formation of a business idea can take 1-2 weeks and depends on the objectives of entrepreneurs and the project manager, depending on the correct presentation of information to the team.
Then there is an analysis of the updating concept. The contractor-company performs research on the market and defines the usefulness of the updated product, which can take 4-5 weeks. The idea is then tested for viability for 3-6 weeks. If everything is well, the design sprint phase comes, which usually lasts 3-6 weeks. There must be a mandatory quality check and further bug fixing to satisfy the customer's request. This process and a product update can take about 8 weeks. Deployment takes about a week. You can have an excellent workable product in as little as 17 weeks. But remember, you shouldn't avoid the market research or testing phases, or your app can fate the unbeatable Google Glass.
Tips & tricks on how to speed up a PWA development process
There are several basic practices to increase the effectiveness of teams while accelerating the timing of sprints. Here they are.
Expand your team of experts
Sometimes the tight timeline of a project does not match the number and capabilities of developers. To speed up work on updates, many companies resort to extended outsourced hiring, which allows them not to disrupt deadlines.
Work on small manageable milestones
This advice has already been sounded in our article, but we will allow ourselves to remind you of it. So, high-quality execution of short sprints gets you closer to your desired goal faster by identifying and correcting errors in the early stages of development.
Create a roadmap
While updating a web app, it is essential to understand what stage the team is at. You will save a lot of time if you initially establish and visualize precise requirements and a road map.
Limit your work in progress (WIP)
Many tasks make the situation desperate and hinder the project's development. You may use the Kanban methodology to manage the process better and get timely feedback.
Avoid code debt
This phenomenon describes poor decisions made to speed up the process of improving a project, which subsequently fails. To avoid this, you should have a strategic risk management plan.
Automate your work to speed up!
Elementary actions to automate the workflow can remove a heavy burden from the shoulders of developers. Introduce a CI/CD pipeline or tools that enable automatic testing, and you'll reach a new level of collaboration.
What do the experts say?
In this section, we have collected several opinions from top experts of well-known companies about some of the nuances of web app improvement. They will also tell you why it is essential to have a PWA for a website.
Since the team is the backbone of any project, you should find the right people. And here's what DesignLi's expert Laura MacPherson says. When looking for people to join the team, choose those who have already established themselves as specialists on similar projects and have experience getting the job done on time. The latter can be checked in the reviews in the specialist's portfolio.
Vintage's Art Director, Olga Shevchenko, says that to meet the deadline, allow a small margin of error in calculating the timeline. If you finish faster, it will make your client happy, or if you meet the deadline, you will make your client happy too!
Since cloud development has been gaining momentum over the past few years, try to pick out the best experts among the significant number of talking heads. Subscribe to @jeffbarr, @adrianco, @abbyfuller, @scottgu, and @kelseyhightower to keep up with the latest trends in computing.
And here's what experts say about automation: Vita Trevino-Garcia, director of recruitment, says it is important to simplify the search for candidates through all kinds of software. Hiring affects the profitability of the project. This can be measured mathematically by comparing the time and budget spent on finding an employee with the figure charged to the client.
We also decided to share Google's answers to the pressing question: does the PWA still exist today? So, an unequivocal yes! They live and continue to evolve. The company advises gradually adding functionality to keep the software up to date as users access more actual browser technology. "Building a PWA does not mean starting from scratch." - in essence, you're already using a hybrid framework that you may fill with data or leave out something irrelevant but present in a website or mobile app. And here's how PWA simplifies business growth: in our articles, we've just mentioned the importance of quick loading and interactivity of content more than once. Web applications usually render a page on the server (SSR) and then update the client (CSR) dynamically, although the opposite is true. Therefore, it is worth combining SSR and CSR to make them productive. This way, the page will load quickly, and the entrepreneur will not lose money because of the high bounce rate.
You may also make it easier and not take on the huge burden of configuring and supporting the application. Sometimes it is worth entrusting the case to professional companies with vast experience in the relevant spheres.
Conclusion
Today's entrepreneurs face a dilemma to stay in line: was the PWA a successful solution, or should it have focused on the mobile app. As practice shows, the world's giants choose the combo: PWA+alternative because the latter has several disadvantages, which the web application can easily handle. The MPS editorial board, led by experienced developers, also considers it appropriate to maintain an up-to-date PWA, which should be entirely consistent with the business goals set.
Since the world is obsessed with smartphones, this technology is already successfully pervading the globe, capturing the attention of millions of users around the world. Therefore, try to assess the need for its implementation and the possible risks, and only after that start working out the idea thoroughly with a reliable PWA company of experts! Good luck to you!
If you want your online sales to be productive and meet the last market trends, then using an integrated e-commerce platform is not a will but a necessity. Let’s say you won’t use digital solutions for business development. Then, it might stop evolving at all. What goals will you reach in a year or two without digitalization? It’s hard to promise any positive changes.
Digitalization in the modern world is significant for consumers and businesses, both small and large. Their goals and scopes of change may differ. However, digital development necessity is indisputable. Thus, some gambling companies are profoundly mistaken in believing they can stay afloat without resorting to modernization.
Progressive Web Application is an innovative technology combining a web page and a program for mobile gadgets. The application site was first announced at the WSE Developers Conference in 2016 and soon gained popularity due to its undeniable benefits for users. Today all popular browsers can run PWA. The app is installable on any gadget, operates even offline, and has the features of native software. Progressive web application languages include JavaScript, CSS, and HTML.
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","what-is-an-e-commerce-platform-and-how-to-use-it-wisely"],"title":"What is an E-Commerce Platform and How to Use it Wisely?","h1":"What is an E-Commerce Platform and How to Use it Wisely?","metaDescription":"What is worth attention while choosing the best e-commerce platform? How should you prepare for digitalization? All the answers are in this article.","metaKeywords":null,"url":"what-is-ecommerce-platform-how-to-use-it-wisely","twitterDescription":"What is worth attention while choosing the best e-commerce platform? How should you prepare for digitalization? All the answers are in this article.","twitterTitle":"What is an E-Commerce Platform and How to Use it Wisely?","articleModTime":null,"articlePubTime":"2022-08-16T10:37:00.000Z","ogType":"article","ogTitle":"What is an E-Commerce Platform and How to Use it Wisely?","ogDescription":"What is worth attention while choosing the best e-commerce platform? How should you prepare for digitalization? All the answers are in this article.","ogImage":{"_id":"62fb9dbddb73fd1032b0568b","src":"2022/8/2-1-automate-business-with-software.jpg","alt":"choosing an e-commerce platform","originalImageSrc":"2022/8/1-automate-business-with-software.jpg","cropData":{"_id":"62fb9dbddb73fd1032b0568c","x":0,"y":0,"width":0,"height":0,"rotate":0,"scaleX":1,"scaleY":1}},"ldJson":null,"siteMapPriority":0.8,"externalRedirectUrl":null},"active":true,"rate":0,"ratingCount":0,"_id":"62fb907bdb73fd1032b04e76","title":"What is an E-Commerce Platform and How to Use it Wisely?","shortDescription":null,"categories":[{"seo":{"url":"e-commerce"},"_id":"60742542c25483729622e313","name":"E-commerce"}],"body":"
If you want your online sales to be productive and meet the last market trends, then using an integrated e-commerce platform is not a will but a necessity.
Let’s say you won’t use digital solutions for business development. Then, it might stop evolving at all. What goals will you reach in a year or two without digitalization? It’s hard to promise any positive changes. Instead, your competitors can double or triple their revenues and leave you behind with the innovative technologies and the whole selling process automation, widening borders for assortment diversity, payment options, and the international e-commerce market.
The world is changing and leading us to skills’ upgrading, optimization, and clever managing. The customers feel they can get more, and your task is to satisfy their desires, doing it faster and better than your competitors. Overall, e-commerce platforms could give exactly what both clients and entrepreneurs want. Just don’t be afraid to widen your horizons and leave a comfort zone from time to time.
What is an e-commerce platform, and why should you use one?
You can’t deny the tendency for online shopping growth, especially during the last pandemic years. As for entrepreneurs, it was a period when people took a new look at the weak points in their activities and began strengthening an online presence. Moreover, the digital environment allowed businesses to become more flexible and adapt to fast changes in market demands.
Positive selling dynamics increase the complexity of business management, and product and customer data proceeding. Here, e-commerce platform integration becomes the only correct decision for facilitating online sales operations.
So what is an e-commerce platform? It is a specific management system that can handle all the work of your digital store in one area. No matter what kind of business you run: small, medium, or large, it will operate all the data concerning the website, orders, products, clients, payments, return policy, etc. A platform is like an assistant to your teammates which has certain responsibilities for coordination, storing, and communication.
There are plenty of marketplaces to trade on, including Shopify, WooCommerce, Etsy, eBay, etc. Each of them comes with its particular features. But one thing is common - they all are applied in specific niches and support business to improve your profitability and stable work.
Building successful online sales channels is not about just making a product page. It is a more complicated process, requiring wise strategy. And an online e-commerce platform can handle this task. It provides an opportunity to sell and advertise goods to a wide variety of customers, whether you are a B2B or B2C player. And what is more important, it allows learning your customer's needs through the spectrum of their interactions in your online shop.
Customer buying analytics
Online platforms can source precise data on your business performance and clarify future steps for better client interactions and sales growth. All you require is a tool integration, which will provide you with helpful information:
What is the number of visits on specific stuff?
How many clients return to your shop for the next purchase?
What content attracts visitors more than others?
What page do customers load first?
How many items from the basket end with a purchase?
The list of possible reports is huge enough. But what is a sense in analytics? Such robust data can show narrow places in the site performance, limiting sales levels. You may enhance these issues and raise customers’ engagement and conversion levels.
Find the right e-commerce platform in 5 steps
Choosing the right business software should be deliberate and thoughtful. Don’t jump the gun integrating the first found platform. It might not fit your online shop's operation. So what are the factors you need to consider in choosing an e-commerce platform? We’ve compiled 5 essential steps toward your business digitalization.
1. Set your goals
First, you should provide market research, and determine the target audience and products for vending. Second, compose your objectives, like testing different types of goods to find the bestsellers, concretizing clients’ niches, widening selling channels, etc.
In short, write what kinds of achievements you plan to reach using specific features of the e-commerce platform.
2. Outline your requirements
It‘s a good idea to notate what you search for in software. The list can be as extensive as your expectations from an e-commerce platform:
Will you sell on local markets or ship goods worldwide?
What budget will you set up for integration investment?
Are you going to become a wholesaler or a dropshipper?
What payment system do you prefer?
Have you enough knowledge and IT support to run a website on your own?
Are you working online or operating a brick-and-mortar shop?
What business growth do you expect in a month/year?
Answers to this question should clarify what platforms and features you need.
3. Draw the software characteristics
At this stage, you should define e-commerce platform criteria that will suit your business needs. Some solutions may provide extra functionality not necessary for managing an online store. So, there is no need for the overpayment.
First, you should choose one of the possible types of e-commerce platforms. An open-source one, like WooCommerce, gives you more space for customization, but you have to configure and maintain the software yourself. Conversely, cloud e-commerce platforms like Shopify take responsibility for technical support, financial operations, security, etc. It’s a good decision for beginners, allowing them to start up faster. In this case, you should pay monthly fees for a software subscription.
Next, obtain the key functions of the e-commerce platform. Software that would lead your business to success must provide the following tasks :
Manage operations at your store: orders, listings, price, shipping (with apps integration), returns, and others.
Guarantee data and finances security with a safe HTTPS protocol and SSL encryption.
Offer suitable payment methods.
Have a friendly interface with the ability to blog and accept customers' reviews.
Provide mobile versions or applications for smartphones.
4. Choose an e-commerce platform
Now you may find the software that meets all the demands in terms of management, safety, and cost issues. In addition, you are not bound to one platform and can freely choose something else that corresponds with your current interests.
On the other side, you may pick the scalable variant to make further upgrading and integration with your profit growth.
5. Test your choice
Don’t rush to subscribe to a platform. Instead, enjoy the benefits of trials, if they are possible. If not, check the policy for canceling if something goes wrong.
At this stage, you may add a couple of listings and monitor how the software works. Is it convenient to navigate on your website? Does technical support (by SaaS) satisfy your requests? Finally, try to make some analytical reports and check your website’s performance on different gadgets.
If everything is ok, buy or subscribe to an e-commerce platform and begin to work on increasing sales.
We’ve created a list of popular solutions for business digitalization. So you can start examining them right now.
The list of the best e-commerce platforms 2022
These top solutions will help to organize your multifunctional selling channels and lead you to your goals. Then, compare their features with your criteria and start to test new management.
Shopify
It is a trendy US platform with 1,5 billion online stores operating. Shopify provides reliable and cost-saving services. The platform allows simple integration with valuable tools for shipping, automating, and analyzing. It is a good option for new sellers and small businesses. If you ever thought of starting to vend goods with a unique logo, then running a Shopify POD from scratch is possible with ease.
Etsy
More than 2 million sellers worldwide use this marketplace for international trading. Etsy is a productive environment for those who like vintage goods or handmade items. You can easily organize dropshipping business model. The only rule is to vend stuff with your design. Etsy dropshipping strategies may give you ideas on how to use this e-commerce platform for a hefty profit.
WooCommerce
This is an open-source platform, which can customize your online shop and perfectly represent your brand. It is created on a WordPress basis. So, if you already have a blog with attractive content, you may easily build a new store. There will be no need for another domain or traffic issues. It is an excellent lightweight solution for the local market. Businesses use it mainly to monetize their blogs or run POD with WooCommerce.
Besides, you can boost your business growth even more with integrated automated management and shipping control solutions. In addition, e-commerce platforms support some useful plugins to streamline your online shop.
The best software integrations for shipping and business process automation
Shipping applications can make order management and fulfillment operations very engaging. Why? Because it will automate all the processes. An online store owner benefits from streamlining routine processes and saving time on marketing research, new business ideas, etc.
Shipstation. The shipping software for optimizing workflow and setting up control over fulfillment. The tool sends tracking information about orders to customers and sellers.
EasyShip. An app has a lot of functions for managing product sales, monitoring financial flow, generating labels, and other shop tasks automating. With EasyShip, you can send 100 packages every month for free. That is a great purpose for the startupers.
Shippo. The tool has an extensive carriers’ database and provides customers with up-to-date tracking information.
Shipping software integration can delight your clients with fast delivery and real-time package location. So it is worth attention in line with the “choosing an e-commerce platform” issue.
An e-commerce platform with its automated features can significantly facilitate your enterprise management. You will get a total understanding and control over all processes in an online store. Searching for an option scalable to the business is almost effortless with proper knowledge of your goals and essential software criteria.
What is the best e-commerce platform? There is no single correct answer. Everyone has their truth. The perfect software is the one that will satisfy your clients and lead your business to outstanding achievements within your rules.
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Digitalization in the modern world is significant for consumers and businesses, both small and large. Their goals and scopes of change may differ. However, digital development necessity is indisputable. Thus, some gambling companies are profoundly mistaken in believing they can stay afloat without resorting to modernization.
They can lose their customers, reduce income, and even cease to exist if they refuse to recognize a need for the entire business activity revision and professional gambling software purchasing as parts of the innovative technologies’ introduction. Nevertheless, transforming your business into an intelligent organism will lay a solid foundation for its productivity growth, directly related to profitability.
Let’s dive deep into the digitalization details, learn its benefits, and make acquaintance with popular gambling software companies for your possible partnership.
IGaming companies, like any other entrepreneurs interested in the long-term perspectives for their business, have to take the path of digital transformation in modern realities. And speaking of innovative technology use, we don’t mean just involving a particular online casino gambling software to solve current problems and receive a one-time profit. The essence lies in business modernizing to benefit all its participants:
increase day-by-day productivity;
raise competitiveness;
anticipate customer demands;
create a favorable environment for the staff's professional development.
Starting a new digital business construction requires careful preparation. Building a solid foundation in the digitalization process will allow the company to maintain stability while continuously improving. Readiness to transform a business into an intelligent enterprise begins with the internal environment setup. The employer must create favorable conditions so that the transition to a new business model does not harm the staff but contributes to its professional evolution. These steps should be made before you buy the software.
According to Barry Matthews, ISG’s Northern Europe Managing Partner, a successful digitalization strategy involves four stages:
Rethinking the customer experience.
Staff development.
Upgrading the enterprise's operating capacity.
Products and services quality improvements.
Digital transformation will create a flexible ecosystem where all the participants can progress and prosper. You will be able to improve customer service, quickly adapt to the changing pains of the target audience, and anticipate their desire before other competitors. Under the new conditions, your work environment should also become intelligent so that employees can grow, gain new experiences, and be motivated to achieve the best result.
New technologies should increase productivity, so don't use change for the sake of change. You must see a perspective goal in your actions. The digital cross-over must flow without causing chaos and resource depletion. The correct transformation, along with the latest online casino software solutions, can ensure stable business adaptation in the face of fast-changing trends.
Gambling business owners who reject digitalization complain about the high cost of investing in innovative technologies. However, studies have shown that digitalized companies reduced their inefficient operation costs and even increased revenue by 4.5% due to the use of progressive technologies. Moreover, they’ve reached a new level of corporate social responsibility, maintaining harmony and balance between human needs and resource spending.
What features does an online casino platform need?
How to determine which program functions will be helpful in your internet casino? The online gambling software platform should meet your target needs and be commensurate with the business scale.
So, novice operators must make themselves known, find their audience, and start the operating process. On the other hand, large companies have more specific branding goals and are interested in the platform’s influence on conversion rates, ensuring the safety of financial activities, etc.
Still, platforms should have some essential characteristics:
Simplicity. Ease-of-use platforms are convenient for user experience and maintenance. They have a friendly interface, helpful functions, and transparent procedures for user registration and payment transactions.
Scalability. The platform must extend per business growth volume by 10-1000 times.
Integration. If you intend to increase productivity, the ability to use additional tools and plugins to optimize your business will be a powerful argument when choosing a platform.
Speed. The responsiveness can be a crucial factor influencing the length of time customers spend on your gambling site.
Safety. Protecting user data and finances is a priority for online casino operators. Verification and encryption are the options that an online platform should undoubtedly offer to guarantee the client's safety.
Consider that the platform requirements may change depending on trends. Thus, if HTML5 support for mobile gambling operations is no longer considered a novelty, then smartwatches’ integration is available only by a few platforms. Or, if you decide to take payments in Bitcoin or Ethereum, then you will probably be interested in the environment for cryptocurrency gambling software running.
Also, the popularity of so-called safe gambling is growing. That’s why casino platforms can create limits for deposits and bet sizes and introduce a reminder if the client is playing for too long.
So, when choosing a platform, you should pay attention to the functions set and the customizing possibility for brand ideas or new tendencies. The casino games software, which is easily scalable to the growth of the client base, is suitable for entrepreneurs who plan to increase business productivity.
We list reliable developers with numerous certified gambling proposals. The right choice of online gambling software providers will help attract customers with a positive playing experience from these companies.
This is one of the online gambling software developers who offer ready-made games and unique customized products for different niches. NonStop Casino has a wide range of online poker, slots, and table games developed using the latest technologies and innovations. The provider also helps to implement business ideas for creating casino platforms, offering a wide range of solutions for gaming business startups. The company's package of licensed services includes round-the-clock technical support.
Examine the developers, search for tips on how to buy online casino software, and you’ll get a more precise understanding of your future investments.
Playtech
The company has been operating with gaming programs for over 10 years. Its work is regulated by the Alderney Gaming Commission (AGC). Slot machines are the most popular product among their customers. In addition, the gambling software developer is known for his Marvel-themed games. However, Playtech also offers a wide range of online table entertainment and live casino utilities.
Evolution Gaming
The entrepreneur was among the first to come to service live dealer games. Baccarat, poker, blackjack, roulette - an incomplete list of games that the developer is involved in. Evolution Gaming has been operating in the online gambling software market since 2006 under a Malta license.
Net Entertainment
A Scandinavian provider that gave birth to more than 200 games on various topics, as well as to individual turnkey gambling software for running a casino business. NetEnt develops high-quality video slots, lotteries, keno, and slot machines for every taste.
Microgaming
Having started working in casino software production more than 18 years ago, the company has managed to remain competitive to this day. The developer releases games in high demand due to a well-thought-out interface, visual and sound effects. Slots like Jurassic Park and Mega Moolah are the brainchild of Microgaming.
What types of software are best for the gaming industry?
There are three types of platforms for implementing the gaming business: open-source, subscription-based (software-as-a-service or SaaS), and headless. So, which one to choose for an online casino? It directly depends on your enterprise scale, goals, and resources that you have at your disposal.
If you have the support of an IT command and enough knowledge of how to manage a software development team, the best choice for you is open-source platforms. This type will be a wise choice for a large business developing its brand and ultimately wants custom solutions in terms of marketing, website presentation, product design, etc. Open source gambling software will help iGaming business owners to fully control the commercial environment. Technical support, code modification, useful tools integration - all processes are entrusted to the operator.
Novice entrepreneurs will benefit from ready-made solutions on headless or Saas platforms. By renting a Saas platform, you get several valuable features that online gambling software providers furnish: payment processing, scalability, technical support, tax transactions, security, and timely software updates. In addition, Saas maintenance can be many times cheaper than open-source platforms, but it imposes restrictions on your business customization and flexibility.
In this case, the Headless commerce platforms can slightly expand the custom possibilities for iGaming. Their external interface is taken out of internal management limits. Therefore, entrepreneurs can make custom amendments and updates not interfering with the “head”. It gives some flexibility in gaming management but again takes away the user support.
Once you have determined your business path and budget limits, you can choose the type of platform that best suits your goals.
The process of digitalization is inevitable if you plan to maintain your leading position in the gambling business. The transition to intelligent entrepreneurship includes picking the right software to optimize the customer experience, and changing the overall corporate mindset. Therefore, the innovative approaches’ introduction should go hand in hand with improving the staff’s skills and creating a favorable environment for interaction in various ecosystems: inside the company and outside it - with the consumer.
When choosing iGaming software for integration into an existing management model, it is necessary to be guided by the company's goals, the main of which is customer satisfaction. Forming a solid foundation in the early stages of digitalization will help your business to develop in any conditions, adapt to market changes, and fulfill the target audience’s desires even before they arise.
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Sergii Ukolov, Software Developer in Multi-Programming Solutions
Progressive Web Application (PWA) is an innovative technology combining a web page and a program for mobile gadgets. The application site was first announced at the WSE Developers Conference in 2016 and soon gained popularity due to its undeniable benefits for users.
Today all popular browsers can run PWA. The app is installable on any gadget, operates even offline, and has the features of native software. Progressive web application languages include JavaScript, CSS, and HTML. More and more entrepreneurs choose PWA for their Shopify store optimization. Web apps are low-costed, multifunctional, and successfully attract new leads.
A hybrid application allows you to use two channels of information transfer effectively: via website and app. PWA works similarly to standard Internet pages in the desktop version. But when run from a mobile phone, it creates a site’s cache, accelerating clients’ interaction with the resource.
In this article, we’ll discuss, is it worth turning your Shopify online store into the PWA and what are the benefits of such a decision. Let's learn the advantages of PWA in e-commerce and define milestones in Shopify's progressive web application development.
Progressive apps are a helpful tool to achieve the primary goal of e-commerce - consumers’ attracting and increasing their interest in your site. With a PWA, clients can navigate your shop more easily and longer. In this case, the probability of making purchases as well as your income will also progress.
Shopify’s customers can install an app with a single click on the web page. A store icon will appear on the user’s smartphone home screen, providing quick access to online shopping.
Why do you need a PWA if you already have a web page? In the progressive web app vs. web app battle, the first one wins. Unlike a web page, the innovative application can function offline, send notifications to clients and work faster. In addition, PWAs have a friendly interface, are easily accessible, and integrate with gadget functions (contacts, camera, geolocation, etc.).
So, progressive web app vs. native. Let’s compare them:
The hybrid code can work both for websites and mobile phones.
PWAs are viewed by search engines.
Native apps take up more space on your phone and run slower.
PWAs are installed from the site, not App Store or Google Play like native ones.
Progressive web application development costs cheaper than a native one.
What benefits will an e-commerce entrepreneur gain by using an innovative sales approach? Let’s say you are willing to start a print business. Then, switching to PWA can significantly contribute to the development of your Shopify sales:
Improve online store performance. Your web pages will load faster, allowing buyers to view products without a long wait. After the first visit, PWA saves the store data in the smartphone cache. Thus, large files will not be re-downloaded but displayed to the user immediately.
Increase brand awareness. By making your app memorable, you will surely be able to increase your popularity and income. A store’s icon on the phone’s screen makes it easy for the customers to remember your company and purchase more often.
Ensure constant communication with the client. PWA will send alerts about the order’s status or items in the cart and notify users of new arrivals and promotions. In addition, the offline mode will allow clients to choose a product for future purchases even with no Internet connection.
Stay one step ahead of competitors. Having decided to create a progressive web app for the Shopify store, you start a completely new business journey. Now it’s the right time to apply all your creativity and develop something unique that sets you apart from all the competitors and helps to establish close relationships with your customers.
Save money on advertising. Sending app notifications will help you reduce the marketing expenses on your Shopify store.
Re-engage the buyer. Constant customer communication will allow you to acquire a regular audience and increase sales.
With a progressive web app, Shopify online stores can effortlessly establish a presence on users' smartphones. A client can install PWA simply from the online shop page. They don't need to visit a software store.
So the pros of using PWA are apparent. It remains to figure out how to convert an existing Shopify store into progressive technology.
Turn Your Shopify Store Into a PWA
How to make a progressive web app? You can add PWA to the online store by enlisting the MPS developer's support. Here you can purchase a ready-made solution for e-commerce goals and any unique case study.
The owners can do the conversion on their own, having learned some basic requirements for creating one of the successful Shopify PWA examples:
Keep your store secure. Now, after all these events like the pandemics, everyone is sitting at home boring, and the hackers’ activity is higher than anytime before, the business security is the priority. Use HTTPS with a valid SSL certificate to safely transfer information and make payments.
Create Web Manifest. This JSON file contains basic data about your PWA: store name, app short title, startup page, icon, language, author, version, background color, and other custom information. It is created and filled in the site’s root folder. A properly drafted Manifest will generate an “Add to home screen” link. This button will install the application on customers’ smartphones right from the store page.
Describe Service Worker. This JavaScript file will make the app operate offline: cache data, retrieve information from storage, process orders, and send notes. You need to check if the browser supports Service Worker in your site's JSON file, register it, and generate the code. You can evaluate the correctness of the settings in Chrome Dev Tools - Application - Service Worker. Here you can check if the app displays content offline.
Assess the application performance with the Audit tab in Chrome DevTools. The resulting report gives detailed insight into the app’s speed and further optimization.
PWA, as a fairly new development, is still gaining popularity. Right now, online store owners can get more benefits from switching to advanced applications: grow the target audience, and establish regular interaction with customers before competitors.
The best examples of using PWA in 2022
Many world-famous companies have increased their sales by converting websites to PWA. Those who doubt the need to apply advanced technologies should get acquainted with the best progressive web apps examples in 2022:
Spotify, after launching PWA in 2019, increased website traffic by 30%, and the replays number grew by 40% per month.
Telegram has grown its active users by an impressive 175% per month since 2018. Thanks to easy access to the messenger and processing speed, customer retention has increased by 50%.
AliExpress. The company was able to confidently expand sales to 230 countries around the world by implementing PWA. The number of subscribers increased by 104%, and visitors began to view more than 2 pages in one session by 2020.
BMW has switched to progressive apps to quickly provide its clients with the latest news and improve navigation on the company's website. This wise decision increased the site's new visitor growth by 50%. Users were able to view car catalog pages 4 times faster.
Washington Post. A major news portal with over 60 million readers grew its page loading speed by 90% and returned 23% of subscribers within a week of the PWA launch.
Your online store can also drastically reduce content loading times, give easy access to Shopify store listings, and provide users with up-to-date information. Improving customer service will increase the conversion rate and top-up sales.
Progressive Web App FAQ
Are progressive web apps dead in 2022?
The announcement of new criteria for the PAW functioning gave rise to rumors that some applications will not work in Chrome from April 2021. The issue of offline screens has become a stumbling block for browser developers and application users. However, the solution was later put on hold after receiving public feedback.
Do all browsers support PWA?
In most cases, yes. But still, there are exceptions. So Desktop Firefox, Internet Explorer, and Facebook Mobile Browser do not support progressive web apps in 2022. Also, there are several limitations in the Safari browser. So, the application does not have a full-screen mode, and it is impossible to send push messages.
Will the appearance of the Shopify store change after the introduction of PWA?
No, the PWA creation doesn’t touch your shop’s interface or its functioning. So Shopify’s page will look the same when loading from a PC, laptop, or mobile gadget. It’s just the same good old Shopify store but on the other platform - the one that runs fast, saves time and increases CX.
How does the mobile site differ from the PWA?
The progressive application is not much different from the mobile page’s view. But here comes the main advantage of PWA. If buyers have no network, they can still browse your online shop items from the app. This operation can’t be done on the website from a browser. Instead, a customer will face an Internet connection error.
Conclusion
Progressive Web Apps are an excellent innovation for Shopify store owners who want to make their business more profitable. Here, we mean improving the customer experience and site performance along with promoting your brand. If you are the one who wants to make your shop customers’ lives easier and help them save more time, then this is the right decision for you.
Shopify PWA will enhance your online sales attainments in 2022 by giving clients offline access to your store's products, setting communication via push notifications, and encouraging users to make a purchase. The world's best practices in progressive application usage confirm sales growth and an increasing number of real buyers relative to potential ones.
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