Why is it Important to Create a Multilingual E-Learning Platform?
READ WHOLE ARTICLE
To start a global business extension, think of your website localization and multilingual capabilities first. Creating a personalized platform for various areas will greatly increase the chances of traffic growth and customer retention. In addition, every user, who doesn’t speak your language, will appreciate your brand's efforts in providing the latest trends in web development and technical support in their native language.
If you use an e-learning platform to find new qualified workers abroad, teaching them the company's values and corporate goals will be easier. Moreover, with multiple language support, you will market an e-learning website to a bigger customer base, increasing global awareness of your organization.
The article clarifies the advantages, trendy implementation ideas, and best examples of multilingual LMS applications. So keep reading to know more details.
Table of Contents
The top multilingual e-learning website statistics
Although English is used internationally and is spoken and understood among the majority of internet users (1.5 billion), there are still many other means of communication highly popular worldwide. For example, statistics show that 1.1 billion global inhabitants use the Chinese (Mandarin) language, 602 and 538 billion - Hindi and Spanish, accordingly. This rating is followed by French, Arabic, Bengali, Portuguese, and others.
Suppose you just want to leave an e-learning platform as it is. In that case, we have some stats to reason the necessity of translating your website into different languages, considering speakers’ traditions and peculiar local properties.
Thus, 60% of online customers emphasize that they will never use a service that is only English-supported. And 73% of people prefer to have a deal with a website written in their native language. So if you want to reach the global target audience and include more locations, customer preferences should become a vital reason for e-learning platforms reorganization.
MPS editors prepared a report on the best practices of websites that followed the multilingual path and resulted in a significant traffic increase and users satisfaction:
- Quick Sprout created several copies of the site and translated them into the target clients’ languages, which brought a 47% growth in companies' search queries.
- Ron Dorff faced 4x traffic and 70% of online sales growth.
- Jimmy Fairly sunglasses digital shop attracted 70% of new clients and a 600% increased conversion rate on the international market.
- La Machine Cycle Club became attractive to more than 25% of potential buyers after using the localization service.
Converting an e-learning site into a multilingual one may seem too difficult, time-consuming, pricey, or unworthy of attention, but that’s until you face such incredible results of its realization as the world-known commercial names have done. Later in the article, you’ll learn more about the multiple-language web page and its undeniable influence on e-learning platform development.
The main benefits of a multilingual e-learning
As a company decides to expand its workforce, LMS has to adapt to customers (or even future employees) worldwide. Despite common means for communication, providing training in the native languages can impact the organization more effectively. It includes translating the educational materials, localized user interface, currency, measurements, and timezone to give participants a clear and consistent experience in their preferred dialect.
So let’s figure out the advantages of a multilingual e-learning website, which will significantly affect outcomes for a business owner.
Involvement and completion rates growth
Multi-language learning apps remove the most crucial barrier to education and allow participants to use materials autonomously and comfortably. Moreover, providing several website versions gives customers an excellent opportunity to expand their vocabulary with foreign words. For example, they can train in a Spanish version and check their knowledge of terminology in Hindi by switching to another location. In addition, multilingual platform owners provide their customers with industry-specific jargon for various geographical areas, improving their skills in the labor market and social interactions.
Such rich baggage of possibilities attracts from 20 to 70% more global users, contribute to their level of engagement, and provides an effective way to monetize multilingual e-learning courses.
Confusion and misunderstanding prevention
To be effective, your LMS should avoid misinterpretations. If customers can concentrate on learning subjects only, instead of “how to translate this word,” their retention level will be the maximum. That’s one of the main goals of corporate training for companies that plan to expand global influence or sell their training content worldwide.
New business opportunities
Investing in multilingual e-learning software development, you build a solid foundation for the company's worldwide expansion and reaching new markets. With a digital LMS available in different languages, you’ll be able to introduce products or services to a broader customer base, which positively influences the company income. And clients will more likely appreciate the organization facing its dedication and personalization efforts.
Attracting new talented employees
Whether your company will widen and open branches across the globe or provide remote workplaces for employees, creating a multilingual e-learning platform will help you to reach qualified specialists and organize onboarding training in their native language. According to Lattice, a performance management platform for HR professionals, 74% of workers in the US and almost 84% in the UK are searching for new opportunities to grow their professionalism in 2022. Taking into account the high tendency to work from home, e-learning platforms are gaining their momentum. So, moving along with the top LMS on the market, is a chance to boost the business growth.
Multi-language education can become essential for your employees to stay if you provide an opportunity to progress in their careers and choose a comfortable way to get the information.
As we can see, localized LMS outperforms English-only websites on several issues. But let’s figure out how you can determine what locations you should focus on to get the best outcomes from your striving.
How to know what languages are suitable for your platform?
It would be better to start with website metrics. Using tools such as Google Analytics or SimilarWeb, you will get an overall understanding of the customers who visit the platform most of all. Reports will give you clear information on such issues:
- countries IP, which clients use to enter the site;
- the percentage of local and foreign visitors;
- conversion rates for the US and other areas customers;
- purchasing level for every area.
Suppose, traffic metrics by countries will look like the USA = 55%, Portugal = 25%, Spain = 8%, United Arab Emirates = 7% and other countries, composing 5% of all visitors. If you have an English website, think of multilingual e-learning app development in Portuguese, Spanish, and Arabic. Thus, you will improve 40% of customers’ experience (CX) and probably grow the traffic from these geographical areas. Of course, you can begin to expand your business influence only from one additional translation for Portuguese visitors as they combine ¼ of your whole traffic and later continue to invest in further multilingual education.
Keeping clients loyal to the brand is another task modern entrepreneurs face in a highly competitive market. In the next chapter, we’ll describe common tendencies for e-learning website design and approaches in 2022 and give tips on how to do your best to provide excellent customer service.
Top trends in multilingual support
If you treat users badly or waste their time, they probably will go to your rivals or even leave a horrible review on social media. That’s how Netomi, an artificial intelligence (AI) and human-computer interaction developer, describes the effects of irresponsible support. Company’s report state that nowadays, 65% of online clients have higher expectations from the brand service than several years ago. Regarding the multi-language learning software, we have some advice on retaining its clients and building a customer-focused reputation.
Provide seamless and fast interactions
Online users not only want to get training materials and a website interface in their language, they expect to receive an immediate response to their questions via mobile app support services, social media, or live platform chat. That’s why providing instant feedback on a multilingual e-learning platform will serve as an example of companies' globalization path and individual care. Moreover, machine translation solutions in pair with live agents (operators) will ensure customer satisfaction and efficient teamwork support.
Suggest optimized self-service options
Some users prefer to solve issues on their own. But manuals written in foreign languages may confuse and push them to search for another educational platform to suit their expectations. If you make translations to the FAQ for your learning courses, you will attract a non-English speaking audience and increase traffic to your knowledge base, as Salesforce did. They developed websites for French, German, and Spanish visitors and multiplied their articles views by 5.5 times. Thus, you can also contribute to e-learning market statistics, spending some time and budget on multilingual instructions.
Obtain multilingual voice search
More than a quarter of internet users search their queries by voice. Therefore, you should think of website conversational content to raise the chances of your multi-language learning management systems being found by the Google engine. It includes jargon, acronyms, and terminology common for different geographical areas. Voice search support will help customers to find your website in response to their queries regardless of the dialect they speak.
Moving beyond a one-language e-learning platform is an optimal way to achieve such business goals as reaching a broader audience, improving the customer experience and communication channels, encouraging higher conversion rates, and recruiting qualified employees worldwide. Speaking multiple languages with your customers means going worldwide, all while growing your brand awareness.
Website metrics are crucial for creating a multilingual LMS. As business goals can’t reach every single person, research will narrow your focus and help to determine the most profitable locations for localizing your website. This helps to realize which languages the users speak the most and to provide a website version that is highly sought. Do your research, study it and make the right decisions!