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Does the global pandemic make your sales decrease and customer-base shrink? Don’t be discouraged! Existing and potential buyers haven’t just up and disappeared. They’re just looking for efficient contactless ways of shopping. The social distancing rules boost the common tendency to shop online more than ever [...]

The global pandemic that is still afflicting the world has changed the face of civilization transforming not only nearly all segments of the economy but re-shaping out comprehension of human relations and values as well. Yet, bizarre as it may sound, we are lucky to encounter this scourge today. How come? Innovative technologies that are increasingly employed both on industrial and personal scale cushioned the blow that COVID-19 has dealt, mitigating the damage which could have been much greater if it happened a decade ago [...]

What are the classical summands of hitting it big in sales? Astute entrepreneurs know that they must identify their niche and target audience, fathom demand (or create it, if what they offer is a unique novelty), hire a team of seasoned professionals to produce a high-quality product, hold consistent advertising campaigns, foster customer loyalty, optimize expenditures, and do dozens of other things to outsell their competitors and carve their place in the sun [...]

According to DataReportal, in 2020, the number of mobile internet users exceeded 4.5 billion. This stimulated the growth of demand for mobile sites, which are not inferior to mobile applications in terms of page load speed and usability. The popularity of regular mobile apps, on the contrary, has noticeably dropped [...]

Introduced just 5 years ago to make up for the deficiencies of native apps, Progressive Web Apps have evolved over this short time from a sketch or an essay in the field into a viable rival to them. PWAs are websites behaving like apps, so they combine the best of the two worlds. They don’t need installation, weigh little, can operate fairly well under bad internet connection conditions, and are easily discoverable by search engines. Besides, they can be run on all smartphones with any screen size and operational system.

The modern IT market is full of increasing competition, growing requirements, and shifting tendencies. Well-adapted to change, the niche leaders realize that unless their business strategies evolve, they would be risking going out of date by the next financial quarter. If you are looking to be profitable and demanded long-term, you need to have a plan. Even if your business has grown to be firmly established in the market – the usual environment may change in the snap of a finger. This is where adaptable business growth comes in as a necessity for further market success. But let’s start from the beginning.